Generix Group, the French leader in Supply Chain Execution and data flow management software, welcomes Si-Mohamed Saïd as CMO.
London, England – 19th March 2024 Renovata is pleased to announce the placement of Si-Mohamed Saïd as CMO of Generix Group, developer of a SaaS-based collaborative enterprise software designed for the supply chain and retail ecosystem.
Saïd’s international strategic marketing experience within world-class business software and technology organisations will prove vital to Generix Group’s ambitions to increase market share.
Founded in 1990, Generix Group’s product portfolio includes warehouse management software, transport management software, manufacturing execution system, yard management system and order management system, thereby offering a platform of digital services to optimize the performance of the supply chain.
Headquartered in Paris with offices in 8 countries globally, Generix Group employs over 830 and has deployed solutions in over 60 countries.
In 2022, the Group was taken private by Montefiore Investment Pléiade Investissement, its historic shareholder. The company is now embarking on a new phase of transformational growth focused on internationalising the customer base, taking the product to the cloud and growing the presence in North America.
“Generix Group is going through a critical transformation. I’m excited to contribute to that new journey and impatient to show our customers the unique value of our cloud portfolio (SaaS) powered by AI.” said Si-Mohamed Saïd.
Si-Mohamed joins the group to drive marketing and communications and support the company’s SaaS ambition on a global scale. He enters this role after spending close to 20 years at SAP where he led marketing for the entire ERP portfolio of products as well as for key lines of business (e.g. finance) and industry applications. He has been successfully driving multiple global transformations and product launches – from strategy to execution.
“Si-Mohamed has a stellar reputation within some of the largest software and technology businesses globally”, says Lucy Brealy, Principal at Renovata.
“His product, digital and partner marketing expertise and track record of driving accelerated SaaS business growth at a global scale, will prove invaluable to Generix Group. We wish Si-Mohamed the best in his new role”, continues Brealy.
Generix Group provides day-to-day support to over 6,000 companies worldwide, processes over 500 million invoices, handle more than 40 million order lines each month, and manages 8 million EDI messages daily.
About Renovata & Company
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